CREATIVE BRIEF
#2 CATS & DOGS
PROJECT DESCRIPTION
Create one poster of a cat and one poster of a
dog that could be sold on Dr. Bob’s website or
be handed out as a gift to children.
SENDER/ CLIENT
dog that could be sold on Dr. Bob’s website or
be handed out as a gift to children.
SENDER/ CLIENT
Dr. Bob, a Veterinarian in the city who specializes
with cats and dogs.
MESSAGE
Show happy and healthy cats and dogs in a city
scene.
scene.
AUDIENCE
The intended audience is cat and dog owners and
their kids.
their kids.
OBJECTIVE
The objective is give the clients a gift or keepsake
as thank you or memento of their positive
experience at the vet.
as thank you or memento of their positive
experience at the vet.
SPECIFICATIONS
Two posters, (size 11 x17 ) one of a cat(s) and
one of a dog(s).
one of a dog(s).
CONCEPT
Show a happy/healthy cat and dog in the city
at night to give a light and whimsical feeling.
at night to give a light and whimsical feeling.
