P1 Billboard

CREATIVE BREIF

#1 CATS & DOGS


PROJECT DESCRIPTION

Make and create a series of new illustrations 
for an ad or brand for a veterinarian who focuses 
practice on cats and dogs in the city.

SENDER
The Veterinarian

MESSAGE
To promote to clients better veterinarian care and 
practice focused around cats and dogs.

AUDIENCE

Cat and dog owners (old and new) within the city.

PURPOSE
To show a sincere relationship with clients and their pets. 

SPECIFICATIONS 

Create an illustration of cats and dogs for web advertising,

print and billboard.

CONCEPT

Create an energetic, heart warming illustration of cats and
dogs within the city. The image is to be readable, simple and
clean. The cat and dog will be healthy pets and give the
billboard a happy, healthy glow.